The Business Of Acting
The Business of Brands
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions.
Discovering the Soul of Service: The Nine Drivers of Sustainable
In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field.
The Power of Nice
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers.
The Rhetoric of Sensibility in Eighteenth-Century Culture
Paul Goring explores the eighteenth-century fascination with the human body as an eloquent, expressive object.